CEOs and Social Media
PR Daily posted an article today about the scant presence of CEOs on social media. According to the article, which cites research conducted by CEO.com and Domo, 68 percent of CEOs are not active on social media. Of those who are active, the overwhelming majority are active on one platform only.
As a CEO myself, I get it. The job is demanding and there are never enough hours in the day to do everything I know I should and could be doing to help drive growth, profitability and success for my firm and my team.
To say I’m active on social media would be an overstatement. I tweet once in a blue moon, engage with LinkedIn a few times a month and use Instagram mainly to keep up with my kids. And yes, I completely understand the value of an active social media presence. I don’t need more data to tell me how well it could impact my business. I just need more hours in the day.
I know I’m not alone in that because McBru does a brisk business in persona building. Essentially, we help executives develop and maintain their online personas and establish them as thought leaders via blogs and consistent, personality-driven, and subject-matter-focused social media presence. We regularly see dramatic increases in Klout scores, followers, fans, engagement of all kinds, plus we hear anecdotally from our clients about new or deepened business relationships that spawn from our work.
Clearly, I need to hire McBru for my own persona building!