We do what it takes. While our deep tech focus is admittedly narrow, our range of services is deliberately broad.
Advertising
Advertising is alive and well and helping McBru clients find well-targeted contacts in North America, Europe, China and beyond. Our high-octane RFP process multiplies the reach of campaign budgets. Our creative hits audiences between the eyes (i.e., in their brains). Our devotion to measurement keeps clients completely in tune with the success of their awareness, demand generation and lead nurturing programs. Find out more—this is your CTA.
Influencer Relations
The traditional media landscape has fractured, but McBru’s programs span the many islands of influence so our clients can have a consistent, powerful dialog with experts and pundits. Journalists and analysts take our calls; the tech bloggers and reviewers know that we get it. Why? Because we truly understand the technologies and forces that make a difference to their audiences. We align our clients’ interests with their audiences, instead of just getting out the megaphone. Everybody wins. Why not you?
Social Media
It’s about more than likes, friends or followers. For the tech decision makers, social media is a means to uncover hard facts and build trusted connections. McBru understands your audience’s language and concerns so we can give them what they want, when and how they want it. We use our “hub and spoke” model to make content easily consumable, plus a personal, informed touch to build the relationships that transform prospects into customers and brand ambassadors. And being full service, McBru knows how to position the social media amplifier for any of your marketing initiatives. If you need to integrate social media with other marketing disciplines, doesn’t it make sense to work with a firm who practices them all?
Content Marketing
When you come to McBru with your tech B2B marketing challenge, we don’t have to call in a translator. We already understand your technology, your customers, your marketplace—and how a carefully constructed content strategy produces results. We can quickly update any old or missing part of your branding, positioning and messaging. Then our internal creative team concepts, writes, tweaks, designs, programs, animates, shoots, edits, uploads, and shares all the parts of that strategy to make sure your prospects hear and understand your value. Loud and clear.
Lead Nurturing
Lead nurturing is the most direct route between marketing and sales. McBru removes the guesswork from it. Instead of relying on scoring, our proprietary platform simply asks contacts if they would like to speak to a salesperson. You know they’re ready, they know you’re calling. If the prospect isn’t ready, we continue to educate them about your value propositions. The magic is in the strategy: where to find the right contacts, what content may be valuable to them, and how to construct an “intelligent dialog” that sorts the sales-ready from the just-looking. Our approach regularly outperforms what you think of as lead nurturing. And it’s turnkey, so there’s no huge upfront software purchase and learning curve. How’s that for direct?
Customer Engagement
Today, the customer is in charge of the conversation. McBru offers a variety of techniques to bring your programs and customers together. Some are quite traditional, such as awards programs and swanky live events. Others operate like nothing you’ve ever seen. Our online intelligent dialogs, for example, can engage a huge community of customers or prospects around the world in a matter of days. McBru customer engagement programs are perfect for scoping out market needs, defining what customers value about your products, learning where the competition sits in their minds, and identifying the brand advocates who magnify your assets in their communities. Let’s get together and talk about them.
Wow. You read this far. Want more? Give us a shout.
