We know that diversification is the enemy of domain expertise, which is why we stay firmly focused on the deep end of the technology pool.
We swim effortlessly with server virtualization and embedded processors. Combustor design simulation and USB controllers. Power over Ethernet and jitter analysis.
More importantly, we know the folks who buy all that stuff. In fact, we dare you to find an agency that knows the deep-technology buying audience better. We conduct our own psychographic research to keep our edge, and not just in North America. Our clients sell to these folks all over the world, so we make it our business to know the differences—and similarities—among technology buyers from San Jose to Beijing.
Deep enough yet? If not, see more sordid details below.
Information technology marketing
When it comes to marketing communications for information technology, we do IT—the servers, devices, applications and security products that comprise local area networks, wide area networks and storage area networks. Going even deeper, McBru is the natural marketing partner for the companies that provide the enterprise software products and software development tools that make systems and networks useful to corporations and end users. We produce highly successful PR, advertising, online lead generation and social media marketing for these companies. And we define and execute the lead generation and nurturing activities needed to thrive in the long IT sales cycle.
Electronics industry marketing
We also speak to the individuals who design the servers—and all other sorts of electronics. To augment our 17 years of experience, we’ve run studies to understand how they tick, what they need and how you can satisfy their information needs. That’s how we’ve been able to work with makers of semiconductor components, Electronic Design Automation (EDA) and Intellectual Property (IP), not to mention the capital equipment used to manufacture them. As design engineers proceed into system integration and test, McBru clients are there to help them. In turn, we’ve helped these companies market printed circuit boards (PCBs), embedded computing, display technology and a myriad of test & measurement products. We can do that because we understand the information needs of the test engineer, technician and field engineer as well as the designer.
Clean technology marketing
Our extensive interaction with engineers and product developers often leads us in related markets, clean technology in particular. Combining our well-honed technology chops with our personal passion for the planet, McBru is helping market green technology to technologists. We’re proud to be promoting energy efficiency within electronics, industrial, power generation and automotive applications.
