Love Is Love
There is more hunger for love and appreciation in this world than for bread.
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In early 2014, Team McBru was tapped to design a t-shirt to help Oregon United for Marriage raise awareness and support for marriage equality. With our strong local roots and commitment to our community—not to mention our shared values—it was a resounding “YES!” to take on this pro bono work. Our CEO, Kerry McClenahan, had already been quite involved in the cause, spearheading efforts to gather signatures from Portland area creative agency leaders in support of the freedom to marry, and by hosting a fundraising engagement at her home.
The team had a blast brainstorming unique, clever and inspiring approaches to the t-shirt design. Many great ideas poured out—from rainbow colored wedding cakes, to two Oregon state mascots holding hands (we all loved this one!). The creative process was fun and spirited. The whole agency voted on the 10 or so designs created; it was amazingly hard to choose. We could all see ourselves proudly wearing one or more around town. While the t-shirt contest did not come to fruition as Oregon United campaign had planned, it didn’t matter, because we, and many, many others were thrilled to celebrate the lifting of the same-sex marriage ban in Oregon in May.
Pro bono work is something a lot of businesses, particularly agencies, do. Giving back to the community is the right thing to do. We do it because we love to flex our creative and word-smithing muscles in new ways for meaningful, local causes. Doing it as a team strengthens the bonds between our employees, which is an extra rewarding bonus.
At McBru, we strive to support at least one pro bono or volunteer cause per quarter. In the past we’ve gotten dirty pulling ivy in the Tryon Creek watershed; we’ve cooked and served many dinners for the Transition Project shelters; we’ve help build houses with Habitat for Humanity; and we’ve provided social media and PR strategy brainstorming to the Children’s Cancer Association for their My Music Rx program. And of course, we love to support our friends at the Technology Association of Oregon and its STEM education-focused TAO Foundation.
Here at McBru, we celebrate all who walk through our doors, and all the doors through which we have the opportunity to walk. It’s our goal to use our talents and passion for tech B2B marketing to make each day a little—or a lot—better for those with whom we work, whether it’s a client or our community. Wouldn’t you all agree it’s a much better world when we seek to give more than we seek to get?