McClenahan Bruer Communications Wins
Clean Technology Client Reaction Design

Clean technology chemistry leader benefits from McClenahan Bruer’s deep-tech knowledge and full-service approach to marketing

Portland, Ore. – Aug. 29, 2007 – McClenahan Bruer Communications (McBru), North America’s leading full-service agency for deep technology companies, announced today it has been chosen as the agency of record for San Diego, Calif.-based Reaction Design, a chemical simulation and modeling company that enables customers to develop cleaner fuels and corresponding clean-tech combustion systems. The client relationship will tap into McBru staff’s experiences in deep technology, transportation and energy markets, as well as green/sustainable business.

McBru has already led Reaction Design through a rebranding initiative, refining the company’s positioning and messaging and redesigning the software company’s look and feel and corporate Web site. Currently, McBru is managing Reaction Design’s media relations initiatives, which include targeting everything from automotive and energy trade publications to business media.

Reaction Design empowers transportation manufacturers and energy companies to achieve their clean technology goals with a comprehensive and easy-to-use set of software simulation tools, chemical models and expert consulting services. Addressing increasing pressures to reduce cost and meet environmental standards, Reaction Design's products use detailed chemical kinetics in reacting-flow simulations to achieve maximum performance and emissions control. Reaction Design is the exclusive developer and distributor of CHEMKIN, the de facto standard for modeling gas-phase and surface chemistry, which provides ultra-fast access to reliable answers that save time and money in customers’ development processes. Reaction Design also brings rigorous chemistry to computational fluid dynamics (CFD) with the KINetics software package, extending the accuracy and applicability of CFD programs.

“I have had the pleasure of working previously with McBru in the electronics industry, and am pleased to turn to them again in another industry that also requires a deeply technical sell: clean technology,” said Bernie Rosenthal, CEO of Reaction Design. “McBru really goes the extra mile, understands our technology and knows how to tell our story across multiple marketing channels.”

“There are a lot of companies claiming to be ‘green’ or enabling it, but it’s so affirming to work with one that is really making it happen for organizations ranging from NASA to the world’s top auto manufacturers,” said Kerry McClenahan, president of McBru. “We’re really excited to work with such an innovative clean-technology company in so many facets of their marketing and communications, and look forward to even more.”

About McClenahan Bruer Communications
Founded in 1993, McClenahan Bruer Communications (McBru) is North America's leading full-service, deep technology agency. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America-based clients, whose technologies range from semiconductors and capital equipment to servers and storage, in their marketing efforts around the world. For additional information call 503-546-1000.

About Reaction Design
Reaction Design helps transportation manufacturers and energy companies rapidly achieve their Clean Technology goals by automating the analysis of chemical processes via simulation and modeling solutions. Reaction Design is the exclusive developer and distributor of CHEMKIN, the de facto standard for modeling gas-phase and surface chemistry that provides engineers ultra-fast access to reliable answers that save time and money in the development process. Reaction Design also offers the KINetics software package, which brings detailed kinetics modeling to other engineering applications, such as Computational Fluid Dynamics (CFD) programs. Reaction Design's world-class engineers, chemists and programmers have expertise that spans multi-scale engineering from the molecule to the plant. Reaction Design serves more than 350 customers in the commercial, government and academic markets. Reaction Design can be found online at http://www.reactiondesign.com.

CHEMKIN® and Reaction Design® are registered trademarks of Reaction Design. KINetics and Model Fuels Consortium are trademarks of Reaction Design.

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