ON Semiconductor Picks McClenahan Bruer Communications as its PR Agency-of-Record

ON Semiconductor becomes integrated client for high-tech PR and advertising agency

Portland, Ore. – June 8, 2008 – Demonstrating the ongoing value of the integrated-marketing agency model, McClenahan Bruer Communications (McBru), North America’s leading full-service agency for deep-technology companies, announced today that Phoenix-based global advertising client ON Semiconductor has added McBru’s public relations capabilities to its existing relationship with the agency.

2008 saw ON Semiconductor becoming one of the premier suppliers of high performance energy-efficient silicon solutions worldwide with both organic growth and a major acquisition of AMI Semiconductor. Growth brought a need to consider new PR resources that could enable the company to not only conduct product PR for a wider, more disparate market, but also handle corporate communications for a more complex and powerful company. The search landed ON Semiconductor not far from home – figuratively speaking – with the Portland, Ore.-based, full-service agency the company has relied upon for advertising: McBru.

ON Semiconductor chose McBru for several reasons:

• Integration across both advertising and PR that brings cost-efficiency, streamlined management of agency resources and enhanced overall performance
• Unwavering commitment to remaining “best-of-breed” in each marketing discipline it conducts for deep-tech clients
• Years of experience working with semiconductor companies (including AMI Semiconductor) to communicate with engineers around the world
• Experience communicating with both the horizontal electronics industry influencers, as well as those in vertical industries ON Semiconductor targets
• Expertise in traditional and online communications (also known as “PR 2.0” and “conversational marketing”), the latter of which is finally seeing acceptance by electronics companies

“McBru’s value proposition as a full-service firm dedicated to deep tech companies like ours is difficult to miss,” said Dave Bergevin, director of worldwide brand management of ON Semiconductor. “We’re eager to see what McBru can do for our PR, given the terrific work they have done with our global advertising program.”

About McClenahan Bruer Communications

Founded in 1993, McClenahan Bruer Communications (McBru) is North America's leading full service, deep-technology agency. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America-based clients, whose technologies range from semiconductors and capital equipment to servers/storage and software, in their marketing efforts around the world. For additional information, visit http://www.mcbru.com or call 503-546-1000.

About ON Semiconductor

With its global logistics network and strong product portfolio, ON Semiconductor (Nasdaq: ONNN) is a leading supplier of high performance energy efficient silicon solutions to customers in the power supply, automotive, communication, computer, consumer, medical, industrial, mobile phone, and military/aerospace markets. The company’s broad portfolio includes power, analog, DSP, mixed-signal, advance logic, clock management and standard component devices. Global corporate headquarters are located in Phoenix, Arizona. The company operates a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information, visit http://www.onsemi.com.