At McBru, we begin each client engagement with a fundamental question: what business problem will marketing solve?

  • Are you looking to rebrand or better tell the story of your existing brand?
  • Are you looking to increase brand awareness and preference?
  • Are you looking to increase sales leads or support sales enablement?

McBru has more than two decades of experience helping tech B2B clients craft winning marketing programs. Over that time we’ve honed our skills across a wide array of disciplines and are adept at creating custom, integrated programs that deliver marketing results in support of business goals.

Brand Development

Need to tell the brand story

For clients who need help with branding or presenting the story of their brand in a fresh way, McBru offers Brand Development programs. We believe brands resonate most strongly when they are created with customer personas in mind. Our branding, messaging, websites and content are compelling because they start by addressing the pain points and challenges our clients’ customers face in an authentic, engaging way.

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Brand Narrative

Need increased awareness, preference and consideration

For clients who need to drive increased brand awareness, preference and affinity, McBru offers Brand Narrative programs. Traditional PR programs are necessary but not sufficient; instead a blend of PR, social media, content and more helps our clients tell omni-channel stories that drive measureable increases in awareness.

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Brand Demand

Need sales leads and to drive sales growth

For clients who need sales leads or sales enablement support, McBru offers Brand Demand programs. A mix of paid placements, nurturing, content, social media selling and more delivers marketing qualified leads that fill the funnel and drive revenue growth.

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So what business problem can marketing solve for you?