With its exclusive high-tech focus and disciplined, metrics-driven approach to advertising, McBru is the agency of choice for tech B2B companies seeking to introduce new products, extend a brand, nurture leads, increase preference in the market, or engage new audiences. We connect old-school creativity with the latest marketing advances to create truly effective advertising campaigns that launch you out ahead of the competition.
Strategic counsel is one of the most valuable services that McBru provides its advertising clients. McBru works with you to hone objectives; map the market and media landscape; and develop a campaign that focuses on your audience and needs.
Working exclusively with technology companies gives us a focused understanding of the marketing needs, terminologies, processes and metrics that are relevant and useful to our clients. McBru’s rigorous focus means that we understand and seek out the types of creative content, ad placement, social channels and media programs that work best with tech B2B audiences.
In no other discipline is creativity on display more than advertising. McBru prides itself on its ability to produce creative campaigns that resonate with technical audiences, from engineers to programmers, from IT managers to economic buyers of all stripes. Our campaigns routinely outperform industry averages across any metric you care to track, from CTR to engagement and everything in between. Our creative speaks volumes to technology audiences.
In addition, McBru is dedicated to providing its clients the highest possible value for its investment in media and advertising. Your ad budget goes farther with our innovative RFP-based, block-buy system for media buying. With fixed-fee billings there are no media commission charges and no unexpected fees.
Measurement and reporting is a cornerstone of McBru’s advertising approach. We continuously monitor the results of our advertising campaigns and perform real-time analyses that identify opportunities to improve outcomes and maximize budgets. This information is compiled into reports and shared with clients.
McBru is a full-service agency, with a creative and development team that brings fresh, innovative ideas to our clients and explores new ad technologies and formats. We produce print and online advertising creative as well as the microsites, video content and digital assets to support it. In addition to advertising, our team of professional writers, editors, and designers can develop other kinds of marketing content including white papers, presentations, infographics, blogs, animations, videos, case studies, collateral and other assets that sustain dialogs and long-term relationships with a technical audience. We can quickly take your campaign and extend it across the marketplace through content marketing, influencer relations, social media and events.
McBru fuses strategy with creativity to build advertising that means business.