Brand Identity

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Brand Identity

A brand is one of the most strategic assets a business can have, and helping our clients keep their brands fresh and relevant is one of the most critical—and dynamic—jobs we do here at McBru.

McBru has extensive experience in technology branding processes. We have developed proprietary, hands-on methodologies that dig deep into your business culture and engage your executive team in the creative and challenging work of defining your brand and audiences.

We recommend beginning with a competitive analysis, as well as internal and external audits, to find out what the market really thinks and how your company is perceived. This data-driven information is compiled and presented to key client stakeholders before McBru conducts a Brand Vision workshop with senior management. This workshop is a dynamic brainstorming session that fully engages participants in a series of lively discussions to identify critical elements of the company brand, compelling executives to think creatively and critically about how customers and key audiences experience the company at every level. The results of this meeting are then compiled into a Brand Identity Statement.

After arming our client with a robust new brand identity, McBru can develop a new or refreshed visual identity and implement a brand awareness campaign to bring the new brand to life. Our in-house creative team can design a new logo and web site, plus branding guidelines, corporate touchpoints, and collateral templates. After reimaging is complete, McBru can conduct an internal and external launch of your new brand via brand awareness campaigns and demand generation activities, all supported by an integrated content strategy and social media.