Taking Tech Videos Beyond Talking Heads

reaction-design-shoot-2
Sep
19

Engineers are humans too.

And humans are emotional beings, even when it comes to the tech world. That’s why creating impactful, exciting content for Tech B2B audiences is an essential component to balance a  communication plan that has the propensity to lean heavily on facts, figures, and logic to sell its products. Here at McBru, we pride ourselves in that balancing act; we’re able to tease out a brand’s conceptual story as well as hold our own when the conversation gets deeply geeky.

McBru recently teamed up with storytellers at Revolver Digital Media Studios on a video project to promote our client Reaction Design’s key product, ANSYS Forte. It allows automotive engineers to simulate fuel behavior in combustion engines by using the industry’s most accurate chemical fuel models. This product typically gets us talking in geek-speak about kinetic models, spark ignition and flame propagation. But for this video we wanted to focus on the reason engineers need it: to stay ahead of the competition. How? Follow the chemistry.

All this talk about fuel and competition got us thinking about car chases and the adrenaline rush that goes with it. So McBru got all TNT with the drama and went full-steam ahead. Here’s a sneak peek behind the scenes of the shoot that’s set to be released this fall.

 

The alleyway scene was beautiful in a gritty, ominous way.

The alleyway scene was beautiful in a gritty, ominous way.

 

Revolver's Partner and Producer Benjamin James keeps the operation running smoothly.

Revolver’s Partner and Producer Benjamin James keeps the operation running smoothly.

 

A late night at the office. At 3:00 AM, we closed off a portion of a major avenue to shoot the car chase.

A late night at the office. At 3:00 AM, we closed off a portion of a major avenue to shoot the car chase.



Leave a Reply

Your email address will not be published. Required fields are marked *