We know that diversification is the enemy of domain expertise, which is why we stay firmly focused on deep technology.

And by deep technology, we mean semiconductors and IP, and the ecosystem around them. As well as EDA software, test and measurement, and capital equipment. Not to mention embedded computing. On the IT side, we know servers, storage, and the software that runs them.

More importantly, we know the folks who buy all that stuff. In fact, we dare you to find an agency that knows the deep-technology buying audience better. We conduct our own psychographic research to keep our edge, and not just in North America. Our clients sell to these folks all over the world, so we make it our business to know the differences—and similarities—among technology buyers from San Jose to Beijing.

By the way, aren’t those the very people you’re trying to reach? What a small world.