Our integrated B2B marketing programs take your business up and to the right.
At McBru, we begin each client engagement with a fundamental question: what business problem will marketing solve?
- Time to reconsider or improve your B2B brand strategy?
- Determined to increase brand awareness and preference?
- Under the gun to fire up B2B demand generation or lead gen?
McBru has more than two decades of experience helping tech B2B clients craft marketing programs for more excitement, more awareness and more leads. Over that time we’ve honed our skills across a wide array of disciplines and are adept at creating custom, integrated programs that deliver marketing results in support of business goals.
B2B BRand STRATegy
Tell your clearest, strongest brand story
For clients who need help with branding or presenting their brand story in a fresh way, McBru offers Brand Strategy programs. We believe brands resonate most strongly when they are created with customer personas in mind. Our brands, messaging, websites and content are compelling because they start by addressing the pain points and challenges our clients’ customers face in an authentic, engaging way.
B2B BRAND NARRATIVE
Increase awareness, preference and consideration
For clients who need to drive increased brand awareness, preference and affinity, McBru offers Brand Narrative programs. Traditional PR programs are necessary but not sufficient; instead a blend of PR, social media, content and more helps our clients tell omni-channel stories that drive measureable increases in awareness.
Grow your lead database and sales opportunities
For clients who need B2B demand generation, lead gen or sales enablement support, McBru offers Brand Demand programs. A mix of paid placements, nurturing, content, social media selling and more delivers marketing qualified leads that fill the funnel and drive revenue growth.
The St. John's Bridge (above) is not only drop dead gorgeous, it is the tallest bridge in Portland, with 400 feet (120 m) tall towers and a 205 feet (62 m) navigational clearance. It was also the longest suspension-type bridge west of the Mississippi River at the time of its construction in 1931, when county officials announced on St. Patrick's Day that it would be painted green. Photo source